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About Limelight Inc.

Our Mission

Limelight inc. is here to redefine the principle and culture of ad tech by blending cutting edge technology with best-in-class expertise and genuine human support.

Our Vision

Our vision is to build a global partner network that empowers all members to fuel growth.

Our Story

Founded in London in 2018, Limelight Inc. was created as an answer to the complexity and inefficiency of the ad tech world. The industry, while tech accelerated lacked clarity and experienced human oversight, leaving professionals ill-equipped and frustrated in a maze of complex tools and processes.


David Nelson and James Macdonald, co-founders of the company and pioneers in the media world, realized that the true power of programmatic advertising wasn’t just the technology, but also pairing it with real human expertise and what was initially known as Project Limelight was created.



Today Limelight Inc. combines cutting edge technology with a team of dedicated professionals, eager to guide and support. We don’t offer just a platform – we offer partnership, ensuring every one of our many members feels confident and empowered to navigate the programmatic space and serve advertisers more effectively.

Values  & Purpose

The Innovator

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The Partner

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Team Culture


Our team is young, vibrant, and hardworking! We encourage everyone to grow in success and spirit together. We aim to create an environment, where everyone shares a sense of belonging, while doing interesting and meaningful work.


We want the people working for Limelight inc. to experience it as a special part of their lives and a journey they want to be on – and not only metaphorically. Limelight inc. is a fully remote work environment, so once a year we have a team get together known as the Limelight World Tours.



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